Launch In A Box

Campaign designed to build buzz and engagement around the launch of the new Volvo V40 for salespeople. Regional sales teams received a ready made presentation package with film, product facts, and visual tools, and also had the opportunity to physically experience the car and explore its new technical innovations.
The concept ensured that the entire sales force shared the same message at the same time, fostering unity and pride. The result was a strong sense of anticipation ahead of the customer launch.